Number one. While many claim it, few can actually back it up.

John Rosatti is the rare exception. Born to Italian immigrants in Brooklyn, Rosatti’s self-made empire is a true rags to riches story. Through all of his successful endeavors — which include Plaza Auto Mall in Brooklyn, Vic & Angelo’s, The Office Delray Beach and BURGERFI — Mr. Rosatti has remained true to his humble roots and carries himself like a classic gentleman. When I was approached to helm the personal branding for his entrepreneurial empire, I knew it had to be as sophisticated and distinguished as the man himself. Knowing my designs would be stitched into the most expensive of leathers, laser-cut into the most select species of marine-grade lumber and emblazoned on multi-million dollar jets and automobiles, it also needed to be somewhat understated as to not detract from the craftsmanship that goes into making toys of that caliber.

ROLE: Creative Direction / Branding / Copywriting