While my business card reads Creative Director, I still approach projects with the same excitement and unjaded sentiment of the entry-level designer I once was.

If design is in my bones, then strategy is the marrow. By providing ambitious, meticulously-crafted solutions that are governed by strategic objectives — I am able to create innovative content which arrests the attention without muddying the message.

Put simply, the cinder block represents my design philosophy.

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Behind the most impressive architecture; the most cutting-edge stadiums; and tallest, most daring skyscrapers you’ll find a simple mix of gravel, sand & water in the form of an 8” x 8” x 16” cuboid of concrete. Nothing fancy, but an integral piece of the puzzle upon which the utmost reliability is placed.

To me, all design, stories and brand developments need that same requisite foundation. In an age where bells & whistles often mask subpar ideas, unsubstantiated design choices and fragmented storytelling, I’m a firm believer in stripping things down to the bare essentials and adding only the most imperative components.