OVERVIEW


In an effort to balance my creative endeavors, I always strive to compliment my corporate clients with smaller, arthouse projects that allow me total creative freedom to explore the other end of the spectrum. Each experience elevates my abilities in different ways, as my corporate projects have taught me the importance of simplicity and adhering to strict brand guidelines while my experimental projects have kept my creative juices fresh and flowing.

Thus, when Turnbull Green asked if I’d be interested in handling the creative direction for the release of his debut album on the heels of a long, personal run of corporate gigs, I was excited to dive into something with no limitations and no preexisting direction.

ROLE: Creative Direction / Copywriting / Branding / Photo Direction / Packaging / Interactive / Video

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FINDING THE IDEAL

IMAGERY BEHIND THE MUSIC


Turnbull Green is a breath of fresh air for me. His music is absurdly underproduced (in a good way), full of audible imperfections and devoid of the plasticity that cripples so much of today’s music. His message and way of life are the epitome of organic; not in the hippy, GMO-free, anti-establishment sort of way, but rather in the sense of wearing your heart on your sleeve, being true to who you are and needing only the bare necessities to not only survive, but thrive. Yet the music backing his introspective lyrics is as synthetic and digital as can be, at times sounding like an orgy between a broken computer, a drum machine and a megaphone. That juxtaposition is equally jarring and intriguing to me.

I kept focusing on the idea of organic versus synthetic, and the unwavering desire, and inevitable failure, humans have to recreate nature. There is nothing more organic than sex, yet at the same time pornography and sex toys have made it just about the most synthetic thing on the planet: breast implants, blow-up dolls, strap-ons and lube, to name a few. I started Googling various sex toys and quickly realized how massive that industry is (I also quickly cleared my history out of fear someone would use my computer and think I was a perverted deviant).

At first I was amused, then confused by the pelvic cross-sections which looked like the dismembered body parts of a serial killer, but soon decided they were too overt and would be censored by record stores, thus defeating my assignment of designing an album cover. When I stumbled upon the bizarre, cross-cut rubber head, I immediately knew I’d landed on the exact visual metaphor I was looking for. There was something captivating about this lifeless, silicone face and I started experimenting with various ways to breath life back into it.

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VIEW THE TEASERS

Directed / Shot / Edited by Michael Bernard McKeon

 

BIO

The biggest challenge of the project was to somehow describe an undefinable album/artist into a terse, press-friendly bio of 250 words or less. I was fortunate enough to be able to write from experience, having known Turnbull Green for the better part of fifteen years. Here is the result:

Behind the fuzz and distortion you’ll discover a very clear, incisive message: Your freedom isn’t a gift, it’s a necessity. Follow your own path and the destination will find you. For Turnbull Green that definitive path began somewhere deep in the woods of Connecticut. It meandered its way along the rocky Long Island Shore coastline, before looping, lapping, & backtracking throughout the idyllic days of late 90’s NYC. It eventually resurfaced amidst the Bay Area fog before a Hawaiian exile preceded a return to Brooklyn which led to his current Los Angeles encampment. The archived experiences & influences gathered along the way were later subconsciously curated into the album you hear today. The result is a distinct sound that defies the pigeonholed limitations of conventional genrefication. Throbbing baselines and deliberately degraded synths blend seamlessly with melodic hymns and frenzied outbursts. Filled with equal parts bliss to despair, peace to paranoia, it’s as mechanical as it is organic and its a headfirst dive into the cavernous mind of Turnbull Green. With an approach all his own, this one-man-band has created an album that knows no rules yet bears no ego as a result. It’s as if that recluse in the woods you wish would surface more often finally reemerged and had been hard at work all the while. Upon doing so, his sap-covered fingers proudly hand you a freshly pressed 180g vinyl album, The Wolf In You.

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