Working for a company with such a strong market share and brand presence groomed me to be a more meticulous designer by always prioritizing the overall brand positioning over individual projects. To date, Sony still has some of the strongest brand guidelines I’ve come across, a true testament to their uncompromised vision and standards.

Handling all the graphics and messaging for Sony’s retail stores allowed me the opprotunity to take projects from pixel to paint. This forced me to think about how my on-screen, 2D graphics would live in a real world, three-dimensional retail space for customers to interact with. The lessons I learned still come in handy each and every day.

ROLE: Art Direction / Copywriting / Branding / Photo Direction / Packaging / Interactive

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EXPERIENTIAL

IN-STORE DISPLAYS

 

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RETAIL WINDOWS

 

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IN-STORE DISPLAYS

 

Sony_Eco_1

 

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sony_altus_hero_20

 

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Holiday


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