CREATIVE DIRECTOR

Michael Bernard McKeon


While my business card reads Creative Director, I still approach projects with the same excitement and unjaded sentiment of the entry-level designer I once was.

If design is in my bones, then strategy is the marrow. By providing ambitious, meticulously-crafted solutions that are governed by strategic objectives — I am able to create innovative content which arrests the attention without muddying the message.

 

Put simply, the cinder block represents my design philosophy.

Behind the most impressive architecture; the most cutting-edge stadiums; and tallest, most daring skyscrapers you’ll find a simple mix of gravel, sand & water in the form of an 8” x 8” x 16” cuboid of concrete. Nothing fancy, but an integral piece of the puzzle upon which the utmost reliability is placed.

To me, all design, stories and brand developments need that same requisite foundation. In an age where bells & whistles often mask subpar ideas, unsubstantiated design choices and fragmented storytelling, I’m a firm believer in stripping things down to the bare essentials and adding only the most imperative components.

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PARTIAL LIST

CLIENTS


I’ve had the pleasure of working with an esteemed list of clients both in-house and as a trusted freelancer. From world reknown Fortune 500 companies to Mom-and-Pop startups, I strive to cement lasting, emotional connections between brands and their customer-base, no matter the budget or global reach.

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CURRICULUM VITAE

EDUCATION

School of Visual Arts  BFA
New York, NY

SOFTWARE PROFICIENCY

Adobe Creative Suite
Sketch
SketchUp
Keynote
Office 2016

LEADERSHIP SKILLS

Brand management & Execution
Estimates & Budget Management
Strong Presentation Skills
Mentorship
Public Speaking

VITAL SKILLS

Copywriting & Concept Generation
Graphic Design
Typography & Custom Lettering
Video Editing & Motion Graphics
Photography & Video Production
Set & Production Design
Experiential Installations
Carpentry & Faux Finishes
Mural & Graffiti Painting
US & European Union Passports

EMPLOYMENT

CROWD FAVORITE Creative Director
Atlanta, GA
2015 – Current

BURGERFI  Associate Creative Director
Fort Lauderdale, FL
2014 – 2015
⇒ View Case Study

PAUL MITCHELL  Senior Art Director
Los Angeles, CA
2012 – 2014
View Case Study

ADIDAS  Senior Art Director
Los Angeles, CA
2010 – 2012
View Case Study

SONY  Art Director
New York, NY
2007 – 2010
View Case Study

FREELANCE

Creative Director
NYC | LA | NOLA | MIA | ATL
2000 – Present

CONTACT

E ⇒ Q@MichaelBernardMcKeon.com
P ⇒ 347.276.6526

  
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