Featured Projects

Maurepas Foods – Bywater / New Orleans

OVERVIEW

There are 900+ restaurants in New Orleans; a city of less than 350,000 where culinary culture is not only sacred, but fiercely competitive. That being said, how do you set apart a new, unknown establishment in a city grossly oversaturated with endlessly reputable places to eat?  Therein lied the challenge when Chef Michael Doyle hired me to create the visual identity for his impending restaurant in the Bywater.

I’m a firm believer in turning negatives into positives and feel that situations remain bleak only as long as you allow them to. The perseverance & unwavering strength New Orlenians showed in the face of adversity post-Katrina led me to believe they subscribed to this same principal.  In the wake of recovery efforts, search & rescue units would spraypaint a large, black ‘X’ on the facade of destroyed homes with markings in each quadrant indicating the date, hazards found, bodycount, and the initials of the search squad. These ominous symbols remain dotted throughout the city; a constant reminder of the storm’s fury. So why not flip a somber mark on its’ head and create a newer, more positive meaning? Naturally I worried how residents would take to an outsider drawing inspiration from such a caustic event in their city, but the response has been overwhelmingly positive and proves that without risk, there is no reward.

INFO

Services: Branding / Copy / Packaging / Print / Web
Chef/Proprietor: Michael Doyle
Location: Bywater / New Orleans
Website: www.MaurepasFoods.com

CLIENT

IMAGES

The branding he’s come up with has become such an integral part of our business. It has piqued interest, been embraced by the community, and above all, made us stand out in the crowd.
Michael Doyle – Chef/Owner, Maurepas Foods

Runtime by Cassettes Won’t Listen

OVERVIEW

When Daylight Curfew approached me to helm a music video for Cassettes Won’t Listen, I was immediately enticed by the idea of working with an up-and-coming musician on a promising new collective. Once I was granted full creative control with freedom to explore whatever ideas I desired, it was a no-brainer. The challenge quickly became trying to pull off one of my lofty ideas within a very limited budget. The buzzing electro-synth inspired me to come up with the idea of using inexpensive bug zappers, which served double-duty as both the perfect aesthetic theme and ideal solution to the financial constraints.

CREDITS

Artist: Cassettes Won’t Listen
Song: Runtime
Album: Evin Spacey
Label: Daylight Curfew
Written / Directed / Edited by Michael Bernard McKeon
Cinematography / VFX by Silky Black Gold
Starring Vedette Lim of HBO’s True Blood

READ THE TREATMENT
CLIENT

STILLS

His workflow is professional, his ideas are ultra-creative and he was able to turn our shoestring budget into a top quality music video. We couldn’t be happier with the final product.
Jason Drake – Owner, Daylight Curfew

Selected Projects    Click a category to sort projects

adidas Recovery

adidas Barefoot Trainer

adidas Barricade Tennis

adidas Originals

adidas Boxer Polybags

adidas Bags & Packs

Various Logos

Sony Altus

Sony 3D World

Sony PIIQ

Sony Eco Innovations

Sony Gift Cards

Maurepas Foods

Nike SB

Chipotle

Runtime

Hold On Loosely

National Geographic Travel Book

Brooklyn Loft

The Africa One Project

Various Sets & Window Displays

So, what’s with the cinder block?

Put simply, it sums up my design philosophy. Behind the most impressive architecture; the most cutting-edge stadiums; and tallest, most daring skyscrapers you’ll find a simple mix of gravel, sand, & water in the form of an
8” x 8” x 16” cuboid of poured concrete. Nothing fancy, but an integral piece of the puzzle upon which the utmost reliability is placed. To me, all design, stories, and brand developments need that same requisite foundation. In an age where bells & whistles often mask poor design, ideas, or storytelling, I’m a firm believer in stripping things down to the bare essentials and adding only the most imperative components in organic fashion.

Michael Bernard McKeon     Writer / Director / Designer

VITAL INFO
Summary of Qualifications

→  With over ten years of experience spanning the creative gamut, I am highly adept in a multitude of aesthetic fields. Through hands-on training and specialized education, my skill-set has developed to include graphic design, web design, film + video, photography, production design/set building, creative writing, window display/production, audio/visual rigging + presentation, carpentry, and more. This vast and invaluable knowledge serves as the backbone of what I bring to the table as a designer. After years of honing these skills, and applying them to countless successful projects, I posses the firsthand ability to direct colleagues through a shared understanding of their craft as opposed to dissonant communication. I learn fast and work efficiently, welcoming all unchartered areas as not only a challenge but an opportune learning experience as well. From concept to completion, I take a hands on approach by multitasking and personally designing various elements of a given project.

Education

School of Visual Arts                       NY / NY
BFA / Film & Graphic Design

Software Proficiency

→  Adobe Creative Suite CS5 & below
→  Capture One Pro 4.1 and below
→  Final Cut Pro
→  Basic grasp of CSS/HTML/WordPress
→  Platform: Mac + PC

Additional Skills

→  Copywriting / Strong Concept Generation
→  Adept Typography / Custom Fonts
→  Photo & Video Shoot Art Direction
→  Digital Capture Capabilities
→  Photography & Video Lighting / Production
→  Mural & Graffiti Painting
→  Set / Production Design
→  Carpentry Skills / Faux Finishes
→  US / European Union Passport Holder

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PORTFOLIO SAMPLER

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RESUME

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